Privacy Policy

Influent Media Limited (“Influent Media”) provides digital monetisation across third party websites. To help ensure that our client’s adverts are shown to the most relevant users on the most relevant websites, all publisher technology we use is GDPR compliant.
As a general rule of thumb advertisers pay more for relevant and targeted advertising which supports online publishers in continuing to provide us with the free online content that we all love.

Personally Identifiable Information: We do not process or use Personally Identifiable Information (“PII”) via our site technology. For sake of clarity, Influent Media does not have access or process or use your name, address, phone number, e-mail address, Social/National Insurance Number, credit card information, or anything else that can personally identify you.

Sensitive Personal Data: We do not process any data relating to or infer your racial or ethnic origin, political opinions, your health, religious or philosophical beliefs, trade union membership or sexual orientation.

Non-Personally Identifiable Information: We collect Non-Personally Identifiable Information (“Non-PII”) via our Technology which may include but not limited to:
- Date and Time
- User ID (which is hashed)
- IP address (truncated)
- Geo & Country
- Operating System
- Browser
- Language
- Device Type

Because IP addresses are stored in truncated form only and User IDs are stored in hashed form this information is not considered as PII but instead as Pseudonymous Data.

What are cookies? Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on a users’ hard drive and can be accessed by web servers when the user returns to a website or goes to another website. Cookies are often used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, make the website easier to use, measure the effectiveness of their promotional placements, and tailor their website to better match a user’s interests and preferences. Cookies cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.

How is our information secured and protected? All of the user data collected by Influent Media is stored only in limited and aggregated form meaning that information about a specific user cannot be retrieved. Even so we maintain physical, electronic, and administrative safeguards to protect all our data from accidental, unauthorised or unlawful access, use, modification, disclosure, loss, or destruction. The data is kept on a secure server and we restrict access to the data solely to authorised users.  Data in the database is protected by hard passwords only known to authorised technical users for operational reasons and is encrypted and compressed using the database vendor’s proprietary compression algorithms; decompression is only available to logged in authorised users and applications. All data is stored at our offices and furthermore no data is stored by us on servers outside of the European Union. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer an absolute guarantee or warrant the security of the information we possess.

From time to time we may also process data under the lawful grounds of Legitimate Use as permitted under the General Data Protection Regulations (GDPR). An example of such Legitimate Use would be fraud detection. In each instance where it is proposed to process data either on a single use or continuous use basis the proposal will be subjected to a balance of use test where we will evaluate the privacy interests of the user against the Legitimate Use of the data by Influent Media and a written copy of this test will be maintained should the processing go ahead.

Information Sharing: The security of information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect Non-PII information, we cannot guarantee its absolute security.

As described above, Influent Media stores only in limited data form (Pseudonymous, non- PII) on its servers. We may disclose this Pseudonymous Non-PII information to third parties when we reasonably believe that we are obligated to do so by law when covered by Legitimate Interest as permitted in the General Data Protection Regulations (GDPR) in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person after we have conducted a balance of rights test under legal guidance.

Opt-out from our cookies: Influent Media adheres to the EDAA’s European Self-Regulatory Initiative for Online Behavioural Advertising (OBA). If you’d like to opt-out from having Influent Media collect your Non-PII via our Technology, please visit  The opt-out cookie tells us not to collect your Non-PII to tailor our online advertisement campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
Children The services of Influent media are not intended for persons under 13 years of age. Influent Media’s performance network products and services are not developed for or directed at children. We do not knowingly solicit or collect any personally identifiable information from children under the age of 13 nor do we knowingly market our products or services to children under the age of 13.